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Anti-branding /ˌantīˈbrandiNG/ noun:

A strategic approach that challenges conventional brand-building tactics and focused on creating deliberately disruptive visual identities that break industry norms, attract aligned clients, and sell.

We shop with our eyes first.

People don't buy your product, they buy the feeling that your brand gives them.

The Anti-Branding Workshop is for you if....

  • you're sick of doing things the traditional way and are ready to carve your own path

  • you're tired of blending in and getting lost in the online noise

  • your current brand just doesn't feel like you

  • you know who you are and want that to be brought forward

  • you want to show up confidently online & make more sales.

Learn what to focus on to create a signature vibe while breaking all the traditional brand rules, in just a few hours.


You don't need to hire an agency that will take months and cost thousands of dollars.

You need the Anti-Branding Workshop to give you the exact strategy so you can create a brand that will stop traffic & turn heads.

I'm not here to teach you how to "play it safe".

I'm here to give you my exact strategy and show you how to build & position your brand so that you can attract the right buyers, and repel everyone else.

If you want to attract buyers, you need to stop them in their tracks and get them to pay attention.

A magnetic brand WILL:

  • Break through the noise and build trust.

  • Increase engagement and make attracting customers, easier.

  • Create a stronger brand identity.

  • Build long term loyalty.

  • Set you apart.

Here's what we're NOT doing:

❌ NOT helping you to write your mission, vision, and values

❌ NOT following trends

❌ NOT crafting play-it-safe messaging

❌ NOT discovering your life's purpose

❌ NOT teaching you the "4 P's of Branding"

❌ NOT following the industry best practices
❌ NOT building your corporate branding play x play

In this workshop, you'll learn how to:

  • Create brand obsession and the psychology behind making your brand captivate and convert.

  • Focus on the exact things that stops the scrolls, turns heads, and sells for you.

  • Magnetize your messaging to attract the right customers and repel everyone else.

  • Craft polarizing hooks that instantly get people curious.

  • Tell better visual stories and establish signature moments to make your business instantly recognizable.

  • Develop your main-character energy and embrace your brand persona that commands attention & fosters loyalty.

Stop wasting time and money on generic templates.

And start creating a brand that people can't get enough of.


In this Workshop, I'll show you how to go from meh to magnetic.

We go deep into:

Whether you're building a personal brand, a product, or service based business, you NEED to stand out from the sea-of-sames.

This workshop takes the guesswork (and the agency price tag) out, so that your brand can withstand the trends.

If you're trying to appeal to the masses, you're appealing to no one.

I'm going to show you how to quickly generate emotional recognition through your rebellious edge.

You need to have a point of view.

You need to have a signature look.

You need to be the first one people think of and the last one they remember.

We focus on building brand equity through a visual-first approach because when someone mentally assigns a value to your brand, it's got to have a 7-figure look.

This isn't hard.

This isn't time consuming.

This isn't expensive.

But it is:

💥 Intentional


💥 Strategic

💥 Emotional

The world doesn't need more basic, boring, and generic.

It needs brands that shape culture, spark conversations, and drive obsession.

My intuitive, yet strategic approach to brand building will have people sending you messages like:

The Anti-Branding Workshop will dive into:

  • the anatomy of brand obsession

  • why some brands stand out, while others fall flat

  • the connection between your brand and making sales

  • what to focus on in today's attention economy

  • how to craft polarizing hooks, and nail your messaging

  • and why even in branding, we "eat with our eyes first"

If you've been feeling "meh" about showing up online or don't know where to start, the Anti-Branding Workshop will solve that.

I'm going to rewire how you think about branding, and give you the clarity, conviction, and strategy to build a vibe people crave.

I'm giving you my exact cult-brand strategy so you can stop traffic, turn heads, and turn your audience into raving fans.

Are you ready to claim your space?

Here's What's Included:

  • Pre-Recorded Workshop (10 lessons, about 1 hour total consumption time)

  • The Anti-Brand Sprint Workbook: 66 page workbook designed to get you into action.

  • Archetype Vault Access: discover your actual brand voice (not the one the gurus tell you to create)

  • Brand Auditor: Built to analyze your brand and help you spot gaps and places you're playing it safe.

I’m Jess, founder and head rebel at The Passive Rebel, and your guide inside the Anti-Branding Workshop.

I've married my passion for branding, aesthetics, and subcultures with 30 years of business experience to create a consultancy that helps small business owners stop blending in and start building brands that actually sell.

I’ve grown The Passive Rebel into a multiple 5-figure-a-month business built on bold choices and atmosphere-driven branding. My work is proof that you don’t have to follow the traditional path or play it safe, you can build a business that feels good, authentic, and profitable.

This workshop is your permission slip to do things differently.

PS: Don't Take Our Word For It...

© 2025 The Passive Rebel, LLC. All rights reserved.


Disclaimer:

The Passive Rebel, LLC is an independent entity and is not affiliated with, endorsed by, or connected to Facebook, Inc., Instagram, Meta Platforms, Inc., or any of their subsidiaries. Facebook and Instagram are registered trademarks of Meta Platforms, Inc. All products, services, and content provided by The Passive Rebel, LLC are independently owned and operated.


Earnings Disclaimer:

Any income or earnings examples shared by The Passive Rebel, LLC are for educational and illustrative purposes only. We make no guarantees of results or financial success. Your results will vary based on your own efforts, skills, market conditions, and factors outside of our control. We do not promise, guarantee, or imply that you will earn any money using our strategies or systems. This is not a “get-rich-quick” scheme — success requires work, consistency, and personal responsibility.


Refund Policy:

We proudly offer a 100% satisfaction guarantee. If you believe you have not received the value promised, you may request a refund within 7 days of purchase. To qualify, you must have completed the workshop, finished the workbook, and provide proof of the completed workbook along with your written request within the 7-day window. Refund requests are reviewed under our customer satisfaction policy, and incomplete participation or missing documentation will not qualify